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7 Ways to Preserve Your SEO Ranking after Website Development

By January 3, 2023January 30th, 2023No Comments

Maintaining your search engine optimization (SEO) ranking after a website development can be a challenge, especially if you’re making significant changes to the structure and content of your site. However, with some careful planning and attention to detail, you can ensure that your website’s SEO remains strong following a redesign.

website development

Here are some tips to help you maintain your SEO ranking after a website development revamp:

  1. Keep track of your current SEO ranking: Before you begin the revamp process, make a note of your current SEO ranking. This will give you a baseline to measure against once the revamp is complete, so you can see how your ranking has changed.
  2. Create a detailed plan for your revamp: Before you start making changes to your site, create a detailed plan outlining what you want to achieve with the revamp. This will help you stay focused and ensure that you’re making changes that will benefit your SEO.
  3. Use 301 redirects to preserve your link equity: If you’re changing the URLs of any of your pages, it’s important to use 301 redirects to preserve your link equity. A 301 redirect tells search engines that a page has permanently moved to a new URL. This ensures that any link value the old page had is passed on to the new page.
  4. Use header tags appropriately: Header tags, or H1, H2, and H3 tags, help search engines understand the hierarchy of your content. Make sure to use header tags appropriately on your new site to ensure that your content is properly structured for SEO.
  5. Use keyword-rich URLs: URLs that include keywords are more descriptive and user-friendly, and they can also help your SEO. Make sure to include relevant keywords in your URLs, especially for high-ranking pages.
  6. Use alt tags for images: Alt tags provide a text alternative for images, and they’re important for SEO. Make sure to include descriptive, keyword-rich alt tags for all images on your site.
  7. Monitor your traffic and rankings: After you’ve launched your new site, keep an eye on your traffic and rankings to see how the to revamp has affected your SEO. Use tools like Google Analytics and Google Search Console to track your progress.

By following these tips, you can help maintain your SEO ranking after a website revamp. It’s important to be proactive and stay up-to-date with the latest SEO best practices to ensure that your site remains competitive in the search engine results pages.