What is a database, and how is this element important to the success of your brand?
If you’re not very tech-savvy, then you might have a bit of a hard time understanding just how important a streamlined and fully optimized database is to your SMB.
Although you likely already keep every bit of information you think is pertinent to your client, what a database does for you is help you to keep even more of this data conveniently in the same place. How well coordinated your database is can have a direct bearing on the efficacy of crucial aspects of your operation if you have a logistic management system or an operation management system, for example.
How Do You Know You Have a Poor Performing Database?
For most businesses, the origin of a poor-performing database can usually be traced back to the use of a packaged database program or off-the-shelf software. These options tend to appear more attractive than getting a custom solution because they usually come packed with other programs and are much cheaper.
To be clear, when you leverage the features of certain powerful CRMs to access and utilize your database, it’s difficult to notice any gaps in performance and results, especially at first.
But inevitably, the lapses will begin to show.
The main reason for this is that just the same way your brand needs unique web design and development to stand out; the database needs of a business are usually very particular to that franchise. This is more so the case when you are running a new or growing brand.
It is for this reason that you notice that sooner or later, you’ve;
- Adopted spreadsheets that have grown too large and too complex to effectively manage.
- The attempts of your staff to use tools like Microsoft Access have become too mission-critical to just leave it as it is, or
- You’ve engaged the services of a solo developer only for them to leave unexpectedly.
The result of all of this is that you have to invest more time, effort, and resources to cover these lapses. This can range from having to get your staff extra training and scrambling to get another developer or IT staff to help you cover the position of the last.
Of course, your customers will indirectly feel this impact as well because you won’t be able to meet their expectations as you should. If you’ve experienced any of the scenarios so far, you would have an idea of just how bad things can get at this point.
Your Most Viable Alternative
On the surface, getting a custom solution might seem like a more expensive option. However, in the long run, the positive impact it has on your bottom line cannot be overlooked. Having a custom database solution ensures that your database solution is tailored perfectly to suit the growing and changing needs of your business.
With this solution, you get increased efficiency and insight, higher productivity, and improved CRM.
If you want to see just how this type of database system can influence the growth of your business, you can speak with our operatives here.
